Think of the clients or referral sources that have moved on in the last 5 years. What would be the impact if you would have kept 2/3 of them. Typically, the effort and expense to get a new client is 7 times as much compared to keeping a current client, therefore let us help you make a plan to develop a closer relationship with your current client and referral base.
- Look for opportunities to Wow current clients (especially your top clients)
- Show you care so much that it is a natural consequence for your clients to refer you to others both inside and outside their organization
- Get 100% loyalty from current clients. We have found that clients will spend 3 times their current budget with you if they think of you as part of their team.